Plift and Our Entire Industry Needs Your Help!
Learn how you can help save the hemp industry and all your favorite brands & products.
How did we get here?
The 2018 Farm Bill, signed on December 20, 2018, removed hemp with no more than 0.3 percent delta-9 THC from the Controlled Substances Act. This made hemp an agricultural commodity, allowed interstate transport under federal or state programs, and opened the door for legal cultivation and sale of hemp-derived products like Plift.
Unfortunately, the recent spending bill that ended the shutdown added language redefining hemp and banning many hemp-derived intoxicating or chemically altered cannabinoids. Products with more than 0.4 milligrams of total THC per container, or cannabinoids, will no longer be allowed. The ban takes effect on November 12, 2026.
What are We Doing?
As a member of the Hemp Beverage Alliance, we’re working closely with industry leaders to craft policy that will not only save the industry but will hopefully set it up for long-term success.
How You Can Help
Grassroots Support! Every single call and email helps!
Reach out to your state’s Attorney General, along with your state and federal congressional representatives, and ask them to regulate, not ban, hemp products like Plift!
Here’s how to find your Attorney General, State, and Federal representatives:
US Capitol Switchboard: 202-224-3121 (ask for your representative by name or enter your zip code)
Hello, my name is [Your Name], and I’m calling from [City/State].
I’m asking you to support regulating, not banning, hemp-derived beverages.
These products sustain small businesses, farmers, veterans, and people using hemp for wellness. A ban would crush local entrepreneurs, small businesses, and hurt American agriculture.
We need common-sense regulation like clear standards, age limits, and labeling to keep products safe while protecting jobs and communities.
Please stand with small businesses, farmers, and veterans by rejecting a ban and choosing fair regulation.
Other Important Info:
- Make the above your own. If you have a personal story - share it.
- 330,000+ jobs will be lost
- 30B+ industry will be eradicated
- Small businesses and farmers will lose their livelihoods
- Veterans will lose access to important and life-saving plant medicine
- More info via HBA
What happened?
At the highest level, the federal government changed the definition of the word hemp, which go into effect in November 2026.
When does this start?
The new law does not go into effect until November 12, 2026. The FDA will release a few guidance documents sometime in January that will provide more information.
Ok - what specifically happened?
Before a hemp product could have 0.3% THC by weight. Now, a hemp product can only have 0.4mg of THC in total. Here’s a good example - a 3-gram gummy could have about 10mg of THC and still be compliant. However, now a 3-gram gummy or a 12-ounce can of Plift could only have 0.4mg of THC in total.
Well, can I have a state-specific hemp program? Like marijuana/cannabis?
No. Remember, hemp is anything with less than 0.4mg of THC per container, and there is not enough consumer demand in 0.4mg per container to justify the broad distribution of these products. Products with more than 0.4mg of THC will be considered marijuana, a Schedule 1 substance, and any business with a brewer's permit or a basic permit will not sell those products.
What else does this bill do?
This bill closes the THCa loophole, bans synthetic cannabinoids, and bans CBD products like pet treats and topicals. This ban does some good, but also goes too far.
